On the margins of productivist development, awareness of heritage has been shaping up since the 1970s and 1980s, in its environmental, historical and patrimonial dimensions.
In principle, for the different sectors of human activity, this means reconciling the economic necessities of productivity and present comfort, without compromising the well being of future generations. The use of non-renewable resources, management of wastes, maintenance of biodiversity and reduction of the impact of the greenhouse effect are among the unavoidable planetary stakes of sustainable development.

At local level, landscapes also fit into a global environmental dynamic.
The OIV (International Organisation of Vine and Wine) has established a definition of sustainable viticulture, which reflects the heritage value of the landscape.
"A global approach on the scale of systems of grape production and transformation associating the economic durability of structures and territories, success in obtaining products of quality, ensuring consideration of the demands of viticulture of precision, the risks relating to the environment, the safety of products, the health of consumers and the upgrading of the heritage, historical, cultural, ecological and landscape aspects ".
Thus, the technical choices respecting the landscape have to be defined in relation to a local context, in the framework of a concerted approach on the scale of an aesthetic unit of the terroir.

Solutré, France
Grape harvest